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Latest Posts
Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan
This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028.
To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years.
Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more.
Paid subscribers grew by about 200,000 in the quarter, the fewest since 2
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Duolingo’s Q4 2025: Record Revenue, Record Stock Drop, One Massive Buyback
TL;DR
Duolingo reported Q4 2025 revenue of $282.9 million (+35% YoY), closing its first billion-dollar year, breaking estimates again.
The stock dropped 22.5% anyway. Again.
The company plans to slow down monetization to grow to 100 million DAUs until 2028, by focusing on teaching quality, giving more to free users, and growing non-language courses.
Duolingo’s Q4 2025 results confirmed something we highlighted in its 2025 review: growth is slowing.
The company crossed a billion dollars in r
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Chinese Edtech Pivots: Well-rounded Education, Hardware, Agriculture E-commerce, Fast-Food, Garments, and More
Some companies are exploring entirely new markets: from hardware sales to TikTok e-commerce.
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Duolingo is Shutting Down Its Only Classroom Tool
In 2027, Duolingo is shutting down Duolingo for Schools, its free classroom tool that helped teachers track student progress and assign lessons.
Coursera did the same thing last year, ending free course audits. It seemed sudden, but the signs were there. Class Central tracked the Duolingo for Schools shutdown too. And this time, the signs were all across social media platforms.
Why the Shutdown?
Duolingo for Schools was launched in 2015. Within a week, more than 10,000 teachers and 25,000 stud
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