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Fundamentals of Retail Analytics
Sales & Marketing
Retail analytics analyses inventories, supply chains, customer demand and sales. What are the benefits of psychology in the store? What are some buying theories? This course explores retail analytics, including its complications. It also looks at retail psychology, including retail and data analytics. You will find information about the benefits of retail analytics and forecasting and learn how to apply them to inventory and budget decisions.
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Fundamentals of Retail Analytics
This free online course covers the fundamentals, psychology, techniques and skills necessary for retail analytics.
Retail analytics analyses inventories, supply chains, customer demand and sales. What are the benefits of psychology in the store? What are some buying theories? This course explores retail analytics, including its complications. It also looks at retail psychology, including retail and data analytics. You will find information about the benefits of retail analytics and forecasting and learn how to apply them to inventory and budget decisions.
Course description
Course module
A short ad will play before each lesson.
9 Lessons
Introduction to Retail Analytics
In this module, we will help you explore what "data collection" is. We will also explore the advantages and disadvantages of successfully using psychology in the store. You will have answers to questions like: What are the opportunities and challenges of retail analytics? What is "label merchandise"?
1.Learning Outcomes
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2.Introduction to Retail Analytics
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3.Retail Psychology
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4.Retail and Data Analytics
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5.Benefits of Retail Analytics
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6.Retail Strategy
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7.Retail Buying and Merchandising
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8.Retail Forecasting
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9.Lesson Summary
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8 Lessons
Supply Chain and Sales Processes
1 Lessons
Course assessment
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